Category Archives: Healthcare

Losing the World’s Top Market: iPhone’s Lessons for Innovative Biopharma

As China moves steadily to overtake the US as the world’s leading drug market in the next decade, most senior executives in “big Pharma” as well as innovative biotechs have yet to grasp the speed and magnitude of the strategic shift now underway.  None are prepared for the full implications this transition will have on … Continue reading Losing the World’s Top Market: iPhone’s Lessons for Innovative Biopharma